Pizza with a soundtrack? Yes, please. I helped Domino’s launch Pepperoni-roni Replay! It's an AI music-led campaign that got Southeast Asia dancing (and ordering). From scroll-stopping TikTok copy to sonic storytelling, the campaign scored Gold at the Markies Awards 2025 for Sonic Branding.

A documentary-style series spotlighting migrant workers enjoying their favourite activities at various Recreation Centres across Singapore. I crafted authentic, emotive scripts that honoured their stories while highlighting the inclusive facilities, helping create a heartfelt and informative campaign.

I was tasked with the rebranding of SportSG’s social channels, leading a full overhaul of its digital presence. This included redefining the brand’s tonality, curating content pillars and shaping a fresh content strategy that better resonated with everyday athletes and the local sporting community.

We created Meet. Play. Love., a vibrant concept celebrating connection, competition and community. As part of the on-ground team, I delivered live social coverage with a 2–3 hour turnaround. From reels and score updates to real-time event content, it kept audiences engaged and in the moment.

A heartfelt campaign showing how Singtel Prepaid 5G keeps loved ones connected despite distance. Upon coming up with this creative concept, I crafted warm, relatable scripts that highlighted seamless communication and emotional closeness, helping bring the brand’s promise of connection to life across video and social media.

Since September 2020, I've had the exciting opportunity of single-handedly writing all of EZ-Link's social media copy, EDMs, campaigns & traditional prints which include The Strait Times' ads, while overseeing the rebranding of their webpage.

This is a global campaign that I've participated in by assisting in the creation of Singapore's Toyota webpage, a booklet, a door gift & drop-down banners for the events.

I've worked on online/printed brochures for the School Holiday programme and social media deliverables for children.